Advertising and marketing services are absolute essentials for any product to compete in the market; they provide a stepping-stone towards catering to a larger audience and also help in creating a brand identity among existing customers. Marketing is the tool through which a company makes an entry into the market, and advertising introduces the product and services to the end user.

Other functions of advertising are to provide products and services to potential buyers in an effective and persuasive manner. The goal of advertising is to develop awareness of a product or service and to build a distinctive corporate image for an advertiser. Advertising services can vary, from doing market surveys, designing brochures and pamphlets, logo designing, etc. These organizations cater to all the requirements of the company, from image building to brand building exercises. One of the critical services provided by these organizations is planning the launch of a service or product in the market. The complete onus of initiating effective strategies to lure customers by floating promotional activities in the print, electronic, radio and Web media, lies with the advertising agencies.